Welcome, Chef.
I help food businesses fix what’s broken — and make them profitable again.
From struggling restaurants to growing caterers, food trucks, and product brands, I work hands-on with food entrepreneurs to solve real operational, menu, and business problems — not theory.
If your food business feels stuck, you’re not alone.
Most food businesses don’t fail because the food isn’t good. They struggle because:
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Menus don’t move the right items
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Operations are inefficient or chaotic
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Concepts look good online but fail in reality
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Owners are exhausted, overworked, and unsure what to fix first
I step in where things are messy — in kitchens, workflows, menus, and decisions — and help you rebuild with clarity
This isn’t theory. It’s real work.
I work inside real kitchens
Not just behind a laptop. I help fix problems where they actually happen.
I understand operations AND vision
Your business has to work in real life — not just look good on Instagram.
I help you decide what actually matters
Not everything needs fixing. I help you focus on what moves the needle.
Programs & Institutions I Work With
Real Businesses. Real Decisions. Real Results
I’ve worked with food businesses at every stage — from early concepts to established institutions. These are examples of the types of outcomes we build.
Brick & Mortar
Menu + workflow clarity
Restaurants restructuring menus and workflows to improve speed, consistency, and margins.
Catering
Scale production + contracts
Caterers improving production flow and scaling delivery without burning out the team.
Food Truck
From mobile to permanent
Food trucks and pop-ups transitioning into stable, repeatable business models.
See Me at the RAMMYS
Working with Carlos Rosario International Public Charter School and 10 Businesses
TESTIMONIALS
“We recently opened a larger brick and mortar location in Adams Morgan because of the high demand for our food. We focus on serving family recipes in a traditional Ethiopian environment. Our customers appreciate that we are committed to quality and we treat them link family every time they dine at our restaurant.
Business and entrepreneurship support has been essential element to our business success. We feel supported as entrepreneurs and are truly grateful to be a part of the program. “
-Ted Yirdaw , Tsehay Restaurant and Bar
2429 18th St NW, Washington, DC 20009
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